LEGO is likely one of the world’s best-loved and most acquainted manufacturers, adored by generations of kids. What’s much less well-known, although, is how shut this iconic firm got here to complete collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned firm that loved a long time of success earlier than its incapacity to maintain in keeping with a quickly altering market introduced it crashing to earth. It’s additionally the story of a unprecedented restoration. As catastrophe stared them within the face, the administration of LEGO launched into an audacious and revolutionary plan to show their fortunes round, after which painstakingly applied it. At this time, the corporate is using excessive as soon as once more, and having fun with outcomes which can be the envy of their rivals.
Granted unprecedented entry to each a part of the LEGO Group, David Robertson not solely charts every twist within the firm’s story however explains exactly what went mistaken and the way it was mounted. His clear-sighted evaluation will show invaluable to all those that need to perceive how corporations cannot solely experience the storm of change, however profit from it.
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