Revised and Up to date, That includes a New Case Research How do profitable firms create merchandise folks can’t put down? Why do some merchandise seize widespread consideration whereas others flop? What makes us interact with sure merchandise out of sheer behavior? Is there a sample underlying how applied sciences hook us?
Nir Eyal solutions these questions (and lots of extra) by explaining the Hook Mannequin–a four-step course of embedded into the merchandise of many profitable firms to subtly encourage buyer habits. By consecutive “hook cycles,” these merchandise attain their final objective of bringing customers again repeatedly with out relying on pricey promoting or aggressive messaging.
Hooked is predicated on Eyal’s years of analysis, consulting, and sensible expertise. He wrote the ebook he wished had been out there to him as a start-up founder–not summary concept, however a how-to information for constructing higher merchandise. Hooked is written for product managers, designers, entrepreneurs, start-up founders, and anybody who seeks to grasp how merchandise affect our habits.
Eyal supplies readers with:
– Sensible insights to create consumer habits that stick.
– Actionable steps for constructing merchandise folks love.
– Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and lots of different habit-forming merchandise.

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