Ken Segall put the ‘i’ in iPad. Now he explains why simplicity is the key of Apple’s success in Insanely Easy.
To Steve Jobs, Simplicity wasn’t only a design precept. It was a faith and a weapon. The obsession with Simplicity is what separates Apple from different know-how corporations. It’s what helped Apple recuperate from close to loss of life in 1997 to change into probably the most helpful firm on Earth in 2011, and guides the way in which Apple is organized, the way it designs merchandise, and the way it connects with clients. It’s by crushing the forces of Complexity that the corporate stays on its stellar trajectory.
As inventive director, Ken Segall performed a key function in Apple’s resurrection, serving to to create such important campaigns as ‘Assume Totally different’ and naming the iMac. Insanely Easy is his insider’s view of Jobs’ world. It reveals the ten components of Simplicity which have pushed Apple’s success – which you should utilize to propel your individual organisation. Studying Insanely Easy, you’ll be a fly on the wall inside a convention room with Steve Jobs, and on the receiving finish of his midnight telephone calls. You’ll perceive how his obsession with Simplicity helped Apple carry out higher and quicker.
‘A blueprint for working an organization the Steve Jobs means … ought to be required studying for anybody keen on administration and advertising’ The Instances
‘Punchy … Segall will get inside Apple’s branding and advertising to elucidate its directness and energy’ Monetary Instances
Ken Segall labored intently with Steve Jobs as advert company inventive director for NeXT and Apple. He was a member of the crew that created Apple’s legendary ‘Assume Totally different’ marketing campaign, and he’s liable for that little “i” that’s part of Apple’s hottest merchandise. Segall has additionally served as inventive director for IBM, Intel, Dell, and BMW. He blogs about know-how and advertising at kensegall.com/weblog, and has enjoyable with all of it at scoopertino.com. Observe Segall on Twitter: @ksegall
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