#1 New York Instances Bestseller Legendary enterprise capitalist John Doerr reveals how the goal-setting system of Aims and Key Outcomes (OKRs) has helped tech giants from Intel to Google obtain explosive progress–and the way it can assist any group thrive. Within the fall of 1999, John Doerr met with the founders of a start-up whom he’d simply given $12.5 million, the largest funding of his profession. Larry Web page and Sergey Brin had wonderful expertise, entrepreneurial power, and sky-high ambitions, however no actual marketing strategy. For Google to alter the world (and even to outlive), Web page and Brin needed to discover ways to make robust selections on priorities whereas preserving their staff on observe. They’d need to know when to drag the plug on shedding propositions, to fail quick. And so they wanted well timed, related knowledge to trace their progress–to measure what mattered. Doerr taught them a couple of confirmed method to working excellence: Aims and Key Outcomes. He had first found OKRs within the 1970s as an engineer at Intel, the place the legendary Andy Grove (“the best supervisor of his or any period”) drove the best-run firm Doerr had ever seen. Later, as a enterprise capitalist, Doerr shared Grove’s brainchild with greater than fifty firms. Wherever the method was faithfully practiced, it labored. On this goal-setting system, targets outline what we search to realize; key outcomes are how these top-priority targets can be attained with particular, measurable actions inside a set timeframe. Everybody’s targets, from entry degree to CEO, are clear to your complete group. The advantages are profound. OKRs floor a corporation’s most vital work. They focus effort and foster coordination. They hold workers on observe. They hyperlink targets throughout silos to unify and strengthen your complete firm. Alongside the way in which, OKRs improve office satisfaction and increase retention. In Measure What Issues, Doerr shares a broad vary of first-person, behind-the-scenes case research, with narrators together with Bono and Invoice Gates, to reveal the main focus, agility, and explosive progress that OKRs have spurred at so many nice organizations. This guide will assist a brand new technology of leaders seize the identical magic.
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