An enchanting journey into the hidden psychological influences that derail our decision-making, Sway will change the best way you consider the best way you suppose.
Why is it so tough to promote a plummeting inventory or finish a doomed relationship? Why can we take heed to recommendation simply because it got here from somebody “necessary”? Why are we extra more likely to fall in love when there’s hazard concerned? In Sway, famend organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reply all these questions and extra. Drawing on cutting-edge analysis from the fields of social psychology, behavioral economics, and organizational habits, Sway reveals dynamic forces that affect each facet of our private and enterprise lives, together with loss aversion (our tendency to go to nice lengths to keep away from perceived losses), the analysis bias (our incapability to reevaluate our preliminary analysis of an individual or state of affairs), and the “chameleon impact” (our tendency to tackle traits which were arbitrarily assigned to us). Sway introduces us to the Harvard Enterprise Faculty professor who received his college students to pay $204 for a $20 invoice, the pinnacle of airline security whose disregard for his years of coaching led to the transformation of a whole trade, and the soccer coach who turned standard technique on its head to steer his staff to victory. We additionally be taught the curse of the NBA draft, uncover why interviews are a horrible method to gauge future job efficiency, and go inside a session with the Supreme Court docket to see how the world’s strongest justices keep away from the hazards of group dynamics. Each on occasion, a e-book comes alongside that not solely challenges our views of the world however modifications the best way we expect. In Sway, Ori and Rom Brafman not solely uncover rational explanations for all kinds of irrational behaviors but in addition level readers towards methods to keep away from succumbing to their pull.
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