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Shortlisted for the FT Enterprise Guide of the Yr Award 2019
‘Simply essentially the most necessary e-book to be revealed this century. I discover it arduous to take any younger activist severely who hasn’t at the very least familarised themselves with Zuboff’s central concepts.’ – Zadie Smith, The Guardian
The challenges to humanity posed by the digital future, the primary detailed examination of the unprecedented type of energy known as “surveillance capitalism,” and the hunt by highly effective companies to foretell and management us.
The heady optimism of the Web’s early days is gone. Applied sciences that have been meant to liberate us have deepened inequality and stoked divisions. Tech corporations collect our data on-line and promote it to the very best bidder, whether or not authorities or retailer. Earnings now rely not solely on predicting our behaviour however modifying it too. How will this fusion of capitalism and the digital form our values and outline our future?
Shoshana Zuboff exhibits that we’re at a crossroads. We nonetheless have the facility to determine what sort of world we wish to dwell in, and what we determine now will form the remainder of the century. Our decisions: permit expertise to complement the few and impoverish the numerous, or harness it and distribute its advantages.
The Age of Surveillance Capitalism is a deeply-reasoned examination of the specter of unprecedented energy free from democratic oversight. Because it explores this new capitalism’s affect on society, politics, enterprise, and expertise, it exposes the struggles that may determine each the following chapter of capitalism and the which means of data civilization. Most critically, it exhibits how we will shield ourselves and our communities and guarantee we’re the masters of the digital quite than its slaves.
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