Consideration service provider: an industrial-scale harvester of human consideration. A agency whose enterprise mannequin is the mass seize of consideration for resale to advertisers.
In practically each second of our waking lives, we face a barrage of promoting enticements, branding efforts, sponsored social media, commercials and different efforts to reap our consideration. Over the past century, few instances or areas have remained uncultivated by the ‘consideration retailers’, contributing to the distracted, unfocused tenor of our instances. Tim Wu argues that this isn’t merely the byproduct of current innovations however the finish results of greater than a century’s progress and growth within the industries that feed on human consideration. From the pre-Madison Avenue start of promoting to TV’s golden age to our current age of radically individualized selections, the enterprise mannequin of ‘consideration retailers’ has at all times been the identical. He describes the revolts which have risen in opposition to these relentless makes an attempt to affect our consumption, from the distant management to FDA laws to Apple’s ad-blocking OS. However he makes clear that focus retailers develop ever-new heads, and their technique of harvesting our consideration have given rise to the defining industries of our time, altering our nature – cognitive, social, and in any other case – in methods unimaginable even a technology in the past.
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