The traditional information to copywriting, now in a completely up to date third version
It is a guide for everybody who writes or approves copy: copywriters, account executives, artistic administrators, freelance writers, promoting managers . . . even entrepreneurs and model managers. It reveals dozens of copywriting strategies that may assist you to write advertisements, commercials, and unsolicited mail which can be clear, persuasive, and get extra consideration–and promote extra merchandise.
Among the many suggestions revealed are:
– eight headlines that work–and easy methods to use them
– eleven methods to make your copy extra readable
– fifteen methods to open a gross sales letter
– the 9 traits of profitable print advertisements
– easy methods to construct a profitable freelance copywriting follow
– fifteen strategies to make sure your e-mail advertising message is opened
This completely revised third version consists of all new important data for mastering copywriting within the Web period, together with recommendation on Internet- and e-mail-based copywriting, multimedia shows, and Web analysis and supply documentation, in addition to up to date sources. Now extra indispensable than ever, The Copywriter’s Handbook stays the final word information for individuals who write or work with copy.
“I don’t know a single copywriter whose work wouldn’t be improved by studying this guide.” –David Ogilvy
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