A humorous factor occurred on the best way to the digital utopia. We’ve begun to fall again in love with the very analog items and concepts the tech gurus insisted that we now not wanted. Companies that after seemed outdated, from movie pictures to brick-and-mortar retail, are actually springing with new life. Notebooks, data, and stationery have change into cool once more. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small enterprise homeowners, and even huge companies who’ve discovered a market promoting not apps or digital options however actual, tangible issues. As e-books are supposedly remaking studying, impartial bookstores have sprouted up throughout the nation. As music allegedly migrates to the cloud, vinyl document gross sales have grown greater than ten instances over the previous decade. Even the places of work of tech giants like Google and Fb more and more depend on pen and paper to drive their brightest concepts.
Sax’s work reveals a deep fact about how people store, work together, and even assume. Mixing psychology and observant wit with first-rate reportage, Sax exhibits the restricted enchantment of the purely digital life – and the sturdy way forward for the true world exterior it.
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