‘Meet Luca Turin, a renegade scientist and fragrance critic with a unprecedented sense of odor.’ Newsday
Humorous, irreverent and passionate, The Secret of Scent opens the lid on two worlds – the glamorous and extremely profitable realm of the fragrance makers, and the equally rivalrous area of odor science.
Scent is our forgotten sense. Lengthy uncared for by science in favour of extra prestigious areas of analysis, it’s additionally barely understood usually life. On the core of our sense of odor lies an enigma: why do issues odor the best way they do? How is odor written into the molecules? This ebook is the story of the search to resolve this puzzle.
Luca Turin has been described in The Economist as ‘a person with a robust nostril and a weird obsession with fragrance.’ Beginning with a tour of the good perfumes and their gifted makers, he exhibits how few individuals have an concept of what fragrance is or how it’s made, not to mention how odor works and what half it performs in different pleasures like meals. However not everybody has ignored this highly effective sense. A small band of mavericks has been making an attempt to crack the code of odor for seventy years. Constructing on their work, Turin thinks he has succeeded. And like all good mysteries, the answer was all of the whereas hidden in plain sight – on this case, proper underneath our noses.
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