An expose on the style business written by the Observer’s ‘Moral Dwelling’ columnist, inspecting the inhumane and environmentally devastating story behind the garments we so casually purchase and put on.
Coming at a time when the worldwide monetary disaster and contracting of shopper spending is ushering in a brand new epoch for the style business, To Die For presents a really believable imaginative and prescient of how inexperienced may actually be the brand new black.
Taking specific concern with our present mania for each big-name labels and low-cost trend, To Die For units an agenda for the pressing modifications that may and have to be made by each the business and the buyer. Removed from outlining a way forward for drab, moral clothes, Lucy Siegle believes that it’s certainly doable to be an ‘moral fashionista’, just by being conscious of how and the place (and by whom) clothes is manufactured.
The worldwide banking disaster has put the buyer at a crossroads: when cash is tight ought to we embrace low-cost quick trend to prop up an already engorged wardrobe, or ought to we reject this as the last word false economic system and advocate a return to actual trend, bolstered by the ideas of individualism and elegance pedigree?
On this impassioned e book, Siegle analyses the worldwide epidemic of unsustainable trend, taking inventory of our financial well being and ethical accountabilities to reveal the pitfalls of quick trend. Refocusing the controversy squarely again on the significance of primary shopper rights, Siegle reveals the reality behind discount, bulk trend and the significance of your buying selections, advocating the case for a brand new sustainable design period the place we’re assured of worth for cash: ethically, morally and in actual phrases.
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