Protege of design legend Massimo Vignelli and associate within the New York workplace of the worldwide design agency Pentagram, Michael Bierut has had one of the crucial various careers of any residing graphic designer. The initiatives he presents on this e-book illustrate the breadth of exercise that graphic design encompasses at present, his objective being to display not a single ideology, however the enthusiastically eclectic method that has been an indicator of his profession.
Every mission is informed in Bierut’s personal entertaining voice and proven via historic photos, preliminary drawings (together with full-size reproductions of the notebooks he has maintained for over thirty-five years), working fashions and rejected options, in addition to the completed work. Alongside the way in which, he offers insights into the artistic course of, his working life, his relationship with purchasers, and the struggles that any design skilled faces in bringing revolutionary concepts to the world at present.
This revised and expanded version of Bierut’s bestselling monograph options new initiatives for main purchasers, similar to Mastercard and The Poetry Basis. Inspiring, informative and authoritative, The best way to… is a bible of graphic design concepts.
With 833 illustrations in color
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