From a Hackney council property to the Home of Lords, that is the extraordinary story of one in every of our biggest entrepreneurs.
Alan Sugar was born in 1947 and introduced up on a council property in Clapton, in Hackney. As a child he watched his dad wrestle to help the household, by no means figuring out from one week to the following if he’d have a job. It had a huge effect on him, fuelling a drive to succeed that was to earn him a sizeable private fortune. Now he describes his wonderful journey, from schoolboy enterprises like making and promoting his personal ginger beer to organising his personal firm at nineteen; from Amstrad’s groundbreaking ventures in hi-fi and computer systems, which made him the darling of the inventory alternate, to the darkish days when he practically misplaced all of it; from his pioneering take care of Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.
On this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the federal government and elevation to the peerage. Like the person himself, What You See Is What You Get is forthright, humorous and generally controversial.
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