This guide tells the story of the turbulent a long time when the guide publishing trade collided with the nice technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the rising reputation of audiobooks, Guide Wars supplies a complete and fine-grained account of technological disruption in one in every of our most essential and profitable inventive industries.
Like different sectors, publishing has been thrown into disarray by the digital revolution. The muse on which this trade had been based mostly for 500 years – the packaging and sale of phrases and pictures within the type of printed books – was referred to as into query by a technological revolution that enabled symbolic content material to be saved, manipulated and transmitted rapidly and cheaply. Publishers and retailers discovered themselves going through a proliferation of latest gamers who had been providing new services and products and difficult a few of their most deeply held ideas and beliefs. The outdated trade was out of the blue thrust into the limelight as bitter conflicts erupted between publishers and new entrants, together with highly effective new tech giants who noticed the world in very other ways. The guide wars had begun.
Whereas ebooks had been on the coronary heart of many of those conflicts, Thompson argues that essentially the most basic penalties lie elsewhere. The print-on-paper guide has confirmed to be a remarkably resilient cultural kind, however the digital revolution has remodeled the trade in different methods, spawning new gamers which now wield unprecedented energy and giving rise to an array of latest publishing types. Most essential of all, it has remodeled the broader info and communication setting, creating new challenges and new alternatives for publishers as they search to redefine their position within the digital age.
This unrivalled account of the guide publishing trade because it faces its best problem since Gutenberg shall be important studying for anybody involved in books and their future.
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