The scrumptious true story of the early chocolate pioneers by the award-winning author, and direct descendant of the well-known chocolate dynasty, Deborah Cadbury
In ‘Chocolate Wars’ bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her circle of relatives historical past to uncover the rivalries which have pushed 250 years of chocolate empire-building.
Within the early nineteenth century Richard Tapper Cadbury despatched his son, John, to London to review a brand new and unique commodity: cocoa. Inside a era, John’s sons, Richard and George, had created a chocolate firm to rival the nice English companies of Fry and Rowntree, and their European opponents Lindt and Nestle. The key English companies have been all Quaker household enterprises, and their enterprise goals have been infused with spiritual idealism.
In America, Milton Hershey and Forrest Mars proved that that they had the urge for food for enterprise on an enormous scale, and efficiently resisted the English firms’ makes an attempt to grasp the American market. As chocolate firms raced to compete across the globe, Quaker capitalism met a problem that may ultimately defeat it. On the flip of the millennium Cadbury, the only unbiased survivor of England’s chocolate dynasties, turned the world’s largest confectionary firm. However earlier than lengthy it too confronted a menace to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker custom towards the cut-throat techniques of a company leviathan.
That includes a vibrant forged of savvy entrepreneurs, sensible eccentrics and resourceful visionaries, `Chocolate Wars’ is the story of a uniquely alluring product and of the evolution, for higher and worse, of recent enterprise.
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