A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreads
Following the success of The Unintended Billionaires and Moneyball comes Console Wars–a mesmerizing, behind-the-scenes enterprise thriller that chronicles how Sega, a small, scrappy gaming firm led by an unlikely visionary and a workforce of rebels, took on the juggernaut Nintendo and revolutionized the online game business.
In 1990, Nintendo had a digital monopoly on the online game business. Sega, however, was only a faltering arcade firm with large aspirations and even greater personalities. However that may all change with the arrival of Tom Kalinske, a person who knew nothing about videogames and all the things about preventing uphill battles. His unconventional techniques, mixed with the blood, sweat and daring concepts of his renegade workers, reworked Sega and finally led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and extremely worthwhile, finally sparking a world company battle that may be fought on a number of fronts: from residing rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred battle that pitted brother in opposition to brother, child in opposition to grownup, Sonic in opposition to Mario, and the US in opposition to Japan.
Based mostly on over 2 hundred interviews with former Sega and Nintendo workers, Console Wars is the underdog story of how Kalinske miraculously turned an business punchline right into a market chief. It’s the story of how a humble household man, with a unprecedented creativeness and a present for turning issues into aggressive benefits, impressed a workforce of underdogs to slay an enormous and, consequently, delivery a $60 billion greenback business.
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