A seminal work on how public opinion is created and formed, Edward Bernays’s 1923 traditional Crystallizing Public Opinion set down the rules that companies and authorities have used to affect public attitudes over the previous century. A primer on the then new occupation of “public relations counsel,” Crystallizing elucidates the “devices and strategies” that PR professionals use to mould public opinion on behalf of their shopper’s pursuits. By adapting the concepts that Bernays put forth on this guide, governments and advertisers have been in a position to “regiment the thoughts just like the navy regiments the physique.” The primary ever guide ever written concerning the public relations trade, this all-new version of Crystallizing Public Opinion options an introduction by Stuart Ewen, writer of PR! A Social Historical past of Spin, All Consuming Photographs: On the Politics of Fashion in Modern Tradition, and Captains of Consciousness: Promoting and the Social Roots of the Client Tradition.
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