Fairness crowdfunding is a brand new method for seed stage start-ups to
generate preliminary capital and, as such, raises questions across the
selections made by traders inside this space. Understanding it’s
necessary for investor safety, as traders are usually
unaware of the elements that may affect their selections.
Nevertheless, investing in fairness crowdfunding locations the investor in
a singular decision-making framework, through which sources equivalent to
photos, movies and storytelling are all mobilized by entrepreneurs
and platforms as instruments of persuasion. This context thus appears to
favor extra holistic and emotional decision-making, relatively than a
course of that’s rational and analytical.
Quantity 1 presents a transdisciplinary theoretical evaluation,
combining totally different fields inside the social sciences, primarily
finance, advertising and marketing and psychology. On this second quantity, an
explanatory mannequin is developed on the idea of this theoretical
framework, which is then empirically examined utilizing knowledge from
laboratory experiments. This e-book additionally proposes the unique
principle of “emotional matching”, which is each justified and
substantiated. It personalizes habits and presents a brand new
perspective based mostly on challenge traits and investor
preferences.
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