The definitive story of Amazon.com, one of the profitable firms on the earth, and of its pushed, good founder, Jeff Bezos.
Amazon.com began off delivering books by the mail. However its visionary founder, Jeff Bezos, wasn’t content material with being a bookseller. He needed Amazon to change into the the whole lot retailer, providing limitless choice and seductive comfort at disruptively low costs. To take action, he developed a company tradition of relentless ambition and secrecy that’s by no means been cracked. Till now. Brad Stone loved unprecedented entry to present and former Amazon workers and Bezos members of the family, giving readers the primary in-depth, fly-on-the-wall account of life at Amazon. In comparison with tech’s different elite innovators–Jobs, Gates, Zuckerberg–Bezos is a personal man. However he stands out for his stressed pursuit of recent markets, main Amazon into dangerous new ventures just like the Kindle and cloud computing, and remodeling retail in the identical means Henry Ford revolutionized manufacturing.
THE EVERYTHING STORE would be the revealing, definitive biography of the corporate that positioned one of many first and largest bets on the Web and without end modified the best way we store and skim.
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