A rollicking guided tour of 1 extraordinary summer time, when a number of the most pivotal and freakishly coincidental tales all collided and adjusted the way in which we take into consideration trendy sports activities The summer time of 1984 was a watershed second within the start of recent sports activities when the nation watched Michael Jordan develop from school basketball participant to skilled athlete and star. That summer time additionally noticed ESPN’s rise to media dominance because the nation’s premier sports activities community and the primary trendy, commercialised, worthwhile Olympics. Magic Johnson and Larry Chicken’s rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made professional wrestling a enterprise, whereas Donald Trump pierced the nationwide consciousness as a professional soccer staff proprietor. It was an awakening within the sports activities world, a second when sports activities started to morph into the market-savvy, sensationalised, moneyed, controversial, and wildly standard enviornment we all know at present. Within the custom of Invoice Bryson’s One Summer season: America, 1927, L. Jon Wertheim captures these 90 seminal days in opposition to the backdrop of the nostalgia-soaked 1980s, to point out that this was the 12 months we collectively traded in our ratty Converses for a pair of modern, closely branded, ingeniously marketed Nikes. This was the 12 months that sports activities went big-time. AUTHOR: L. Jon Wertheim is an govt editor at Sports activities Illustrated and the writer of a number of books, together with Blood within the Cage, a chronicle of the rise of blended martial arts, and Working the Desk, a few bipolar pool hustler named Child Scrumptious. His work has been featured in The Greatest American Sports activities Writing quite a few instances.
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