‘a compelling methodology… to extend market share shortly’ — Eric Ries, bestselling creator of THE LEAN STARTUP
‘a must-read for anybody in enterprise’ — James Currier, managing companion, NFX Guild
‘will educate you learn how to assume like a marketer of tomorrow’ — Josh Elman, companion, Greylock Companions
Development is now the very first thing that traders, shareholders and market analysts search for in assessing and valuing corporations.
HACKING GROWTH is a extremely accessible, sensible, technique for development that includes cross-functional groups and steady testing and iteration. Hacking Development does for marketshare development what THE LEAN STARTUP does for product improvement and BUSINESS MODEL GENERATION does for technique. HACKING GROWTH focuses on prospects – learn how to attain them, retain them, interact them, and monetize them – somewhat than product.
Written by the tactic’s pioneers, this guide is a complete toolkit or “bible” that any firm in any business can use to implement their very own Development Hacking technique, from learn how to arrange and run development groups, to learn how to establish and take a look at development levers, and learn how to consider and act on the outcomes. It’s designed for any firm or chief trying to escape of the ruts of conventional advertising and grow to be extra collaborative, much less wasteful, and obtain extra constant, replicable, and data-driven outcomes.
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