In an extremely enjoyable and accessible two-color graphic-book format, the cofounders of Sincere Tea inform the partaking story of how they created and constructed a mission-driven enterprise, providing a wealth of insights and recommendation to entrepreneurs, would-be entrepreneurs, and hundreds of thousands of Sincere Tea drinkers in regards to the challenges and hurdles of making a profitable enterprise–and the significance of perseverance and artistic problem-solving. Seth Goldman and Barry Nalebuff started Sincere Tea fifteen years in the past with little greater than a tea leaf of an thought and a ardour to supply natural, freshly brewed, frivolously sweetened bottled tea. As we speak Sincere Tea is a quickly increasing nationwide model offered in additional than 100,0000 grocery shops, eating places, comfort shops and drugstores throughout the nation. The model has flourished as American customers transfer towards more healthy and greener existence.
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