‘An excellent promoting copywriter and an incredible group chief. His concepts are equally relevant to writing a novel, making a movie, launching a product, managing a soccer group, instituting life adjustments and any exercise you may think about. Genius’ – Sunday Occasions
Life is a zero-sum recreation.
Drawing on Jap and Western philosophy, and vibrant characters from Picasso and Socrates to Warren Beatty, this guide represents a lifetime of knowledge discovered on the inventive leading edge.
Predatory Pondering is a masterclass in the right way to outwit the competitors, in abnormal life in addition to in enterprise. It’s the philosophy that has underpinned Dave Trott’s distinguished profession as a copywriter, inventive director, and founding father of a few of London’s most high-profile promoting companies.
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