‘Cease following the information till you’ve learn Gemma Milne’s persuasive evaluation of the hype and bullshit that distort our understanding of rising science. As she reveals, the start line to greedy the real alternatives of AI, life sciences and local weather tech is a wholesome dose of crucial considering’
David Rowan, founding editor of WIRED UK and creator of Non-Bullshit Innovation: Radical Concepts from the World’s Smartest Minds
‘Couldn’t be extra well timed. Fascinating and vitally essential’
Jamie Bartlett, creator of The Folks Vs Tech
‘A much-needed blast of recent air! Gemma Milne expertly reveals us the way to separate the reality from the hype surrounding the rising techs of at this time, and people of the near-tomorrow’
Lewis Dartnell, creator of Origins: How the Earth Made Us
‘I cherished this ebook! That is precisely the kind of sceptical, cut-through-the crap-but-still-excited-about-what’s-emerging ebook round tech innovation that’s sorely wanted, but is so exhausting to seek out . . . important studying for anybody who’s critical about how real-world advances could be successfully harnessed to construct a greater future’
Dr Andrew Maynard, scientist and creator of Movies from the Future and Future Rising
‘[A] very important contribution in a world the place technological progress guarantees a lot, however too usually disappoints. If, like me, you imagine that advances in science and expertise are our greatest hope for fixing the grand challenges of our instances, this ebook is the indispensable information to avoiding the mirages and the charlatans alongside the way in which’
Matt Clifford, co-founder and CEO of Entrepreneur First
‘A refreshingly grown-up, clear-headed take a look at the interplay between science, expertise and the media – readable with out being dumbed down, acknowledging complexities with out being heavy’
Tom Chivers, creator of The AI Does Not Hate You
‘ROBOTS WILL STEAL YOUR JOB!’
‘AI WILL REVOLUTIONISE FARMING!’
‘GENETIC EDITING WILL CURE CANCER!’
Bombastic headlines about science and expertise are nothing new. To chop by means of the fixed stream of knowledge and misinformation on social media, or seize the eye of traders, or persuade governments to take discover, strident headlines or daring claims appear vital to provide advanced, nuanced data some wow issue.
However hype has a darkish facet, too.
It will possibly mislead. It will possibly distract. It will possibly blinker us from seeing what is definitely happening.
From AI, quantum computing and mind implants, to most cancers medicine, future meals and fusion vitality, science and expertise journalist Gemma Milne reveals hype to be accountable for essentially misdirecting and even derailing essential progress.
Hype may be combated and discounted, although, when you’re capable of see precisely the place, how and why it’s being deployed.
This ebook is your information to doing simply that.
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