A step-by-step method for sparking breakthrough creativity in promoting–or any subject
Since its publication in 1965, A Method for Producing Concepts has helped 1000’s of promoting copywriters smash by way of inside boundaries to unleash their creativity. Professionals from poets and painters to scientists and engineers have additionally used the methods on this concise, highly effective e-book to generate thrilling concepts on demand, at any time, on any topic. Now let James Webb Younger’s distinctive insights enable you look inside your self to search out that large, elusive thought–and as soon as and for all carry the veil of thriller from the artistic course of.
“James Webb Younger is within the custom of a few of our best thinkers when he describes the workings of the artistic course of. The outcomes of a few years in promoting have proved to him that the important thing ingredient in communications success is the manufacturing of related and dramatic concepts. He not solely makes this level vividly for us however exhibits us the street to that aim.”
–William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
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