The brand new materials for this revised version provides an expanded case examine of storytelling in motion that focuses on certainly one of Simmons’s success tales. Over 100 tales drawn from the entrance strains of enterprise and authorities, in addition to myths, fables, and parables from around the globe, illustrate how story can be utilized to steer, inspire, and encourage in ways in which chilly information, bullet factors, and directives can’t. These tales, mixed with sensible storytelling strategies present anybody the way to change into a simpler communicator. From who I’m” to I-know-what-you’re pondering,” Simmons identifies the six tales it is advisable know the way to inform and demonstrates how they are often utilized. This revised version provides a information to utilizing storytelling in particular enterprise circumstances, together with company reorganizations, layoffs, and variety points.
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