The capitalist period is passing. Rising in its wake is a brand new international collaborative Commons that may essentially rework our lifestyle. Bestselling writer Jeremy Rifkin explains that intense competitors is forcing the introduction of ever newer applied sciences, in flip boosting productiveness to the purpose the place the marginal price of manufacturing further models is sort of zero, making the product primarily free. In flip, earnings are drying up, property possession is changing into meaningless, and an financial system primarily based on shortage is giving method to an financial system of abundance. Rifkin describes how lots of of thousands and thousands of individuals are already transferring elements of their financial lives from capitalist markets to networked Commons. “Prosumers” are producing their very own info, leisure, power, and 3-D printed merchandise at almost zero marginal price, and sharing them by way of social media websites and different venues. College students are enrolling in huge open on-line programs (MOOCs) that additionally function at near-zero marginal price. Consequently, “alternate worth” within the market is more and more being changed by “use worth” on the collaborative Commons.
Identification is much less sure to what one owns and extra to what one shares. Cooperation replaces self-interest, entry trumps possession, and networking drubs autonomy. We’re, Rifkin says, getting into a world past markets the place we’re studying how you can stay collectively collaboratively and sustainably.
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