The New York Instances bestseller that launched the enterprise world to a future that’s already right here–now in paperback with a brand new chapter about Lengthy Tail Advertising and a brand new epilogue. Winner of the Gerald Loeb Award for Greatest Enterprise Ebook of the 12 months In a very powerful enterprise guide since The Tipping Level, Chris Anderson reveals how the way forward for commerce and tradition isn’t in hits, the high-volume head of a conventional demand curve, however in what was considered misses–the endlessly lengthy tail of that very same curve. “It belongs on the shelf between The Tipping Level and Freakonomics.”
–Reed Hastings, CEO, Netflix “Anderson’s insights . . . proceed to affect Google’s strategic considering in a profound approach.” –Eric Schmidt, CEO, Google “Anybody who cares about media . . . should learn this guide.” –Rob Glaser, CEO, RealNetworks
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